Turkish Hazelnut in India

Turkish Hazelnut, celebrated as the ‘miracle nut,’ has been officially launched in India with a comprehensive four-year campaign by the Turkish Hazelnut Exporters Associations.

The unveiling took place at the Turkish Embassy, New Delhi on 28^th  August  in partnership with the Nuts and Dry Fruits Council of India (NDFCI), in the presence of His Excellency Fırat Sunel, Turkey's Ambassador to India, Nepal and Bhutan,  Hasan Osman Sabır, Chairman at the Blacksea Hazelnut and Hazelnut Products Exporters Association, Gunjan Jain, President at Nuts and Dry Fruits Council of India (NDFCI), along with other dignitaries.

This exciting collaboration marks a significant milestone for both Turkish Hazelnuts and the Indian nuts and dry fruits market. The aim of the launch is to introduce Turkish Hazelnut, a nutritious and versatile ingredient, as well as a healthy snack, enhancing both taste and quality in a range of culinary creations across India.

During the launch of Turkish Hazelnut in India, Fırat Sunel, Turkey's Ambassador to India, Nepal and Bhutan said, “The launch of Turkish Hazelnuts in the Indian market marks a significant milestone in the partnership between Turkey and India. Our hazelnuts are not only a testament to Turkey’s rich agricultural heritage but also to our commitment to quality and tradition. This initiative highlights the strengthening bilateral relations and opens exciting opportunities for further collaboration in the food and culinary sectors.”

Hasan Osman Sabır, Chairman of the Blacksea Hazelnut and Hazelnut Products Exporters Association, emphasised the importance of the Indian market and detailed the strategy to boost the presence of Turkish Hazelnuts in India. He said, “We are thrilled to bring the miracle nut to Indian market that appreciates quality and flavour. Turkish Hazelnuts have been enjoyed world over for thousands of years. We believe Indian consumers will embrace our hazelnuts for their exceptional taste and versatility. We are noticing a significant increase in demand compared to last year, with more people incorporating Turkish hazelnuts into their confectionery items.”