#TwistAndSip with Som

Som Distilleries and Breweries Ltd has unveiled its latest campaign of Woodpecker Beer’s  #TwistAndSip, which is designed to resonate with the adventurous and authentic spirit of today’s India. This campaign highlights the brand's commitment to making beer more enjoyable and accessible, with a focus on the innovative twist cap feature that simplifies the experience.

The campaign demonstrates how this small yet game-changing feature eliminates the need for bottle openers — or unconventional methods like using teeth. With a simple twist, beer lovers can now enjoy their drink anytime, anywhere. This added convenience complements the fast-paced, on-the-go lifestyle of today’s consumers.

Commenting on the new campaign, Diwakaran Suryanarayana, COO of Som Distilleries and Breweries Ltd said," With Woodpecker, we set out to deliver not just great beer, but also a new way to experience it. The #TwistAndSip campaign embodies our vision of creating a product that is as easy to enjoy as it is flavourful. Packaging innovation is often overlooked, but we have  made it central to this revolution in beer enjoyment.”

“The #TwistAndSip campaign is all about making moments with friends and family even more memorable. By removing the hassle of bottle openers, we have created a feature that makes beer drinking smoother and more fun, whether at a casual get-together or an impromptu adventure,” he added. 

#TwistAndSip ad campaign will go live on various social media platforms of SDBL, reaching a broad audience.