William Grant’s spirits at TFWA Cannes

William Grant & Sons is set to debut an innovative stand design at the TFWA World Conference & Exhibition in Cannes, which is scheduled from 29th September to 3rd October. The design, inspired by the company's recently launched shop-in-shops in select APAC airports, is tailored to enhance the shopping experience in duty free environments.

The stand will prominently feature exclusive and high-aged expressions of Glenfiddich and The Balvenie, alongside interactive elements and personalised gifting options, reflecting the craftsmanship of William Grant & Sons’ Malt Masters.

The exhibition will showcase notable brands like Glenfiddich, The Balvenie, Hendrick’s, and Silent Pool gins. Attendees can expect to see new releases, including the global travel retail exclusive Silent Pool Mediterranean Expression; a new addition to The Balvenie Cask Collection, and a limited edition from the Glenfiddich Grand Series. Hendrick’s will also unveil a new Cabinet of Curiosities expression at an exclusive event.

Rufus Parkinson, the company's Regional Managing Director for Global Travel Retail, emphasised the evolving preferences of travel retail consumers, who increasingly seek unique and standout products. He expressed confidence in the brand's offerings and the upcoming exhibition, highlighting the importance of collaboration with retail partners.

To complement the event, William Grant & Sons will host daily cocktail hours from 5:00pm to 6:00pm, featuring different brands each day. Silent Pool Gin will be showcased on Monday, 30th September, followed by Monkey Shoulder on Tuesday, and Hendrick’s Gin on Wednesday. Global Travel Retail Brand Ambassador Ashvin Joshi will be present to engage with visitors and share insights about the brands.