Tilaknagar Industries launches premium flavoured brandy

Tilaknagar Industries Limited has launched India’s first premium flavoured brandy under its flagship brand, Mansion House. The first-of-its-kind French Style Premium brandy has been launched in three flavours - Orange, Cherry and Peach, to begin with.

In the first phase of its launch, the premium flavoured brandy will be made available in Puducherry, followed by its presence in other prominent markets.

With this move, the company aims to expand its bouquet of premium brandy offerings to cater to the preferences of its existing as well as new consumers. 

The company plans to further increase its market share in south India as well as drive growth in nascent brandy markets like east and north-east India. In FY22, the company sold approximately 6 million Mansion House Brandy cases and the brand registered a robust 25 percent year-on-year growth.

 Amit Dahanukar, Chairman and Managing Director, Tilaknagar Industries said, “Brandy is the second largest product segment under the IMFL category. Flavoured premium brandy is a completely new territory; an untapped market and therefore offers a huge opportunity. This launch will enrich TI’s premium brandy portfolio which will further strengthen our regional presence and aid expansion, across geographies.”

“The brandy category continues to lead the company’s growth and our aim is to increase sales by 12-15 percent annually over the next three-five years,” he said.