Celebrating a Century of Classic Cocktails
It has been a glorious 100 years for Negroni & Aperol Spritz. Each of these two classic cocktails found celebratory resonance at the Spiritz 2019 Conclave & Awards.
Suchana Bera Sharma, Brand Manager – India, Campari India, conducted a Masterclass on Aperol & Campari to explain the Aperitivo culture, which evolved with Campari. “We always try and give an experience to explore the art of Aperitivo with Aperol & Campari Classic Cocktails by explaining the heritage of the brand,” she shared with attending bartenders.
The guests were taken through the Negroni Family Tree and were taken through the cocktail era from 1870 to 1919 when Classic Negroni came into being. Believing in a hands-on approach, the bartenders (both young & seasoned) enjoyed the journey by trying their hands & tasting the perfect serve of popular classic cocktails like Aperol Spritz, Negroni, Americano among many more.
The Campari team made every effort to ensure that the bartenders discover and appreciate all the nuances of Campari which remains a secret recipe, thanks to an ‘n’number of herbs & botanicals.
