Budweiser plans to ship unsold beer to football world cup winner
When FIFA announced a ban on the sale of alcoholic drinks at all eight World Cup 2022 stadiums mere 48 hours before the first kickoff -Budweiser was left holding a limp $75 million beverage sponsorship deal, and plenty of beer.
But not all was going down the drain. Just a day later, Anheuser-Busch InBev, the maker of Budweiser, announced on Twitter it plans to give away its huge surplus of unsold alcoholic beer to the winner of the 2022 World Cup.
Budweiser holds an around $75 million deal with soccer’s governing body FIFA to supply beer at the World Cup 2022, and another deal worth around $113 million for the World Cup 2026, as per the news reports.
Qatar strictly controls the sale of alcohol in the country, and consumption is only allowed within hotel bars and restaurants, away from street view. But it agreed to relax its alcohol restrictions to allow Budweiser to sell its beverages at certain venues and at certain times. However, Bud Zero, Budweiser’s alcohol-free beverage, can still be sold in the stadiums.
