Diageo introduces drones across its tequila farming

Diageo has introduced the use of drones on its agave farms in Jalisco, Mexico. This initiative has followed a successful pilot conducted in 2022 which has enabled Diageo to upskill its agave planters for the future of the ever-growing tequila industry and build their digital capability in flying the drones; integrating more efficient farming practices and driving environmental benefits.

According to the plan, the company has committed to preserve the natural resources including reducing its water use in water-stressed areas by 40 percent by 2030, and by 30 percent in all other areas.