CLASSICS ARE HERE AGAIN!

Over the past few decades, the beer industry has undergone a significant transformation. While mass produced lagers rule the Indian market, there has been a growing trend in recent years towards craft beer. And within the craft beer movement, there has been a renewed interest in classic beer styles which were popular centuries past. From porters to stouts to IPAs, classic craft beer styles are making a resounding comeback.

One of the reasons for this resurgence is a desire among beer drinkers for more flavour and complexity in their beers. Mass-produced lagers are often criticised for being bland and lacking in character, while craft beers are known for their bold and distinctive flavours. Classic beer styles, in particular, offer a depth of flavour that many beer enthusiasts find appealing.

Take Porter, for example. Porters were first brewed in London in the 18th century and were a popular beer style throughout the 19th century. However, their popularity waned in the 20th century as lagers became more prevalent. But in recent years, porters have made a comeback. These dark, full-bodied beers offer a rich, roasted flavour with notes of chocolate, coffee, and caramel. They are perfect for the cooler months and pair well with hearty meals.

Stouts are another classic beer style that has seen a resurgence in popularity. Originally brewed in Ireland, stouts are known for their dark colour, creamy head, and rich, roasted flavour. Guinness is perhaps the most famous example of a stout, but there are many other varieties available. Some stouts are brewed with added ingredients like chocolate or coffee, while others are aged in barrels to add a unique flavour profile.

IPAs or India Pale Ales is another classic beer style that has enjoyed a renaissance in recent years. Originally brewed in England in the 19th century, IPAs were designed to survive the long journey to India. They are characterised by their hoppy flavour and bitterness, which is balanced by malt sweetness. Today, there are many different variations of IPAs, from the classic English style to the more hop-forward American style.

Classic beer styles are often associated with a particular region or country, and drinking these beers can be a way to connect with that culture and history.

So why are classic beer styles making a comeback? One reason is the rise of craft breweries. These small, independent breweries are often run by beer enthusiasts who are passionate about brewing high quality, flavourful beers. Many of these craft breweries specialise in classic beer styles, and their popularity has helped to revive interest in these traditional styles of beer.

Another factor is the growing trend towards local and artisanal products. Many beer drinkers are looking for products that are made locally and sustainably, and craft breweries are able to meet this demand.

Finally, the rise of social media has also played a role in the resurgence of classic beer styles. On social media platforms, beer enthusiasts can connect with each other online, sharing information and recommendations about their favourite beers. This has helped to create a sense of community around craft beers and has fuelled interest in classic beer styles that might have been overlooked in the past.

Overall, the revival of classic beer styles is a welcome development for beer lovers. These traditional styles offer a depth of flavour and character that is often missing in mass-produced lagers. Whether you prefer porters, stouts, IPAs, or any other classic beer style, there is a growing selection of high-quality, artisanal beers available that are expected to please your discerning palate.

So the next time you are in the mood for a beer, why not try something new and explore the rich history and flavour of classic craft beers?