Desis Going Global

In a delightful twist of cultural fusion, desi alcoholic beverage brands and Indian restaurants are making significant inroads into foreign markets; captivating the palates of discerning consumers worldwide. This trend reflects the growing popularity of Indian cuisine and beverages beyond the Indian subcontinent.

Indian alcoholic beverages, including iconic names like Old Monk, Amrut Single Malt, Rampur Indian Single Malt and heritage beverages like mahua and agave spirits have been gaining traction in various countries. These products are celebrated for their unique flavours and traditional craftsmanship, offering consumers a taste of India’s rich gastronomic heritage.

Simultaneously, Indian restaurants are flourishing abroad, with a proliferation of fine dining establishments and casual eateries in foreign shores. These restaurants are not only catering to the growing Indian diaspora but also attracting diverse group of consumers keen to explore the diverse and aromatic flavours of Indian cuisine. From butter chicken and biryani to dosas and samosas, Indian food is gradually becoming a global culinary phenomenon.

The rise of desi alcoholic beverage brands and Indian restaurants in foreign countries showcases the global appeal of India’s vibrant food and beverage landscape. As more and more people continue to embrace these Indian offerings, it is evident that the allure of India’s gastronomic and drinking traditions is transcending borders, enriching the global culinary realm in the process.