Johnnie Walker partners with James Jean

Johnnie Walker has unveiled an intricate new Johnnie Walker Blue Label Lunar New Year Limited Edition bottle, whose design is created by one of the most influential visual artists in the world - Asian-American artist James Jean.

The vivid design for the Year of the Dragon features an innovative and dynamic interpretation of 2024’s Zodiac animal, the noble Wood Dragon. Regarded by many as the mightiest of all the Zodiac animals, the dragon is symbolic of life and creativity as well as a portent of future prosperity in traditional Asian culture, echoing the defiant optimism of the Johnnie Walker’s motto, Keep Walking.

In James’ layered illustrations the evergreen Wood Dragon springs from bountiful flora and fauna, and bursts to life with auspicious ambition. Renowned for his ability to work across different genres with an imaginative and multifaceted approach to image making, James fuses contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and Renaissance portraiture.