Diageo India launches initiative to empower farmers

Diageo India has launched a unique micro enterprise initiative to empower women farmers with small holdings in Nashik. The initiative will initially enable 100 women farmers with small holdings with the skills and resources to tackle crop loss, food waste and facilitate sustainable livelihood to them.

In collaboration with Savitribai Phule Ekatma Samaj Mandal (SPMESM) as the implementing partner and S4S Technologies as the technical partner, Diageo India will provide training, financial support and equipment towomen farmers with small holdings to sundry surplus produce and enable last mile connectivity to the consumers through the food supply chain.

The program will focus on skilling these women with the right methodology to cut, air-dry, and solar-dry vegetables. This produce will then be supplied to hotels, restaurants and ingredient manufacturers to enable consistent supply for the food industry and stable income for these women micro entrepreneurs by creating a comprehensive value chain.