“Keep It Tasty” campaign by NÜTRL Vodka Seltzer

NÜTRL Vodka Seltzer, the #2 spirits-based seltzer brand in the U.S. has unveiled its new tagline and national campaign, “Keep It Tasty.” Reprising her role as the brand’s resident vodka seltzer sommelier, Saturday Night Live Star Chloe Fineman returns to show how NÜTRL keeps it real while consistently delivering great taste.

The campaign debuts with the ad titled “Photo Op,” featuring Fineman taking a group photo and not knowing what to do with her hands as she poses – an awkward moment that is all-too-familiar. Lucky for her, she’s handed a NÜTRL that serves as the perfect - and tasty - prop. With a mix of scripted and ad- libbed dialogue, Fineman delivers another comedic, yet relatable performance that sheds light on social situations while highlighting NÜTRL’s real, fruit-forward delicious taste.

NÜTRL Vodka Seltzer is made with delicious ingredients - vodka, seltzer and real fruit juice – which provides a light and refreshing taste in a variety of fruit-forward flavors fit for any occasion.