Putting the Best Foot Forward
With her passion for creating brand value and marketing, Sameeksha Uniyal, Brand Lead, Bacardi India, finds herself in a position that gives her tremendous job fulfilment. Of the firm belief that an increasing number of women will occupy responsible posts in India’s alcoholic beverages industry in times to come, she loves to mentor those who want to foray into this field.
It is always so difficult to make dreams come true. In that sense, Sameeksha Uniyal has been fortunate. At Bacardi India, she has got the opportunity of working across different markets and brands and it is nothing short of a dream come true for her. Working with an exceptionally skilled, dedicated and diverse team, she has been able to embed Bacardi in pop culture conversations. This journey has been immensely rewarding, according to her, with consumers now turning to them for the next wave of cultural experiences. “This is nothing short of the biggest win for me so far, making my professional journey extremely exciting and rewarding in equal parts,” she enthusiastically affirms.
Collaboration and Inclusivity
While autonomy and self- determination are integral values needed for a fulfilling life, Sameeksha recognises the power of collaboration in achieving shared goals. She fiercely advocates for the freedom to chart one’s own path, unencumbered by societal norms or expectations – but the real key, as she points out, lies in identifying your values and asserting your agency in ways that allows you to thrive as an individual as well as a collaborative leader. By embracing this balanced approach, Sameeksha believes we can truly foster a culture of inclusion and growth.
Elaborating about the evolution of gender dynamics in the workplace, Sameeksha says there are promising strides towards inclusivity, with women now comprising 36 percent of leadership roles in the country, which surpasses global averages.
In her opinion, fuelled by a combination of factors such as inclusive provisions by progressive employers and overall societal shifts towards a progressive mindset, there is an encouraging influx of women professionals across industries, including previously male-dominated sectors like alcoholic beverages.
“At the same time, concerted efforts by policymakers to invite more women into, for instance, entrepreneurship is encouraging more women to establish their own businesses and generate further employment in the country,” she opines.
In Spirit of the Times
Creating cultural moments that resonate with modern consumers has always been a passion for Sameeksha, prompting her to always stay attuned to their evolving touch- points. But, she thinks that evolving with their perspectives while staying true to the brand essence is a delicate balance to strike. “Rather than viewing these shifts as limitations, I have….
