Bacardi launches Patrón El Cielo across India Travel Retail

Bacardi has launched Patrón El Cielo at key retailers across main Indian subcontinent airports, including Delhi, Mumbai, Bangalore, Hyderabad, Chennai in India, and Colombo in Sri Lanka.

Stand-alone feature units are now in-store at these key locations. The tequila category is enjoying strong double-digit growth in India’s domestic market and the travel retail environment acts as a key marketing opportunity to raise awareness and engagement.

Alexey Babin, Regional Director, IMEA, Bacardi Global Travel Retail, comments: “India is a wonderfully exciting market for Bacardi and we are prioritising our investment in launching latest innovations such as Patrón El Cielo and our single malts led by Aberfeldy. With travel retailers across the country elevating the in-store shopper experience, we are excited to partner on new ventures with launches and special events for key cultural moments such as Diwali, Onam and Holi. This is a pivotal moment for Indian Travel Retail and we are committed to ensuring our brands help deliver best in class results for our retail customers.”