Serena Williams joins tequila brand

NBA legend Michael Jordan added his friends to the list of Co-owners for his Cincoro Tequila brand. The list includes tennis champion Serena Williams and others. Cincoro Tequila is raising funds from athlete investors as it prepares to enter several international markets.

Apart from 23-time Grand Slam Champion Serena Williams, Cincoro Tequila’s new Co-owner members include MLB Hall of Famer Derek Jeter, professional golf champions Dustin Johnson and Keegan Bradley, and DraftKings Inc. Co-founders Jason Robins, Matt Kalish and Paul Liberman, among other prominent investors.

In 2019, Jordan launched Cincoro Tequila with four other former NBA stars named Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics.