Som arrives in Karnataka with Woodpecker

Som Distilleries has made its entry into Karnataka with the launch of Woodpecker Premium Beer, a new line of beverages that introduces India’s first twist-cap beer.

 The company has unveiled two variants of the beer in the state, which are named Woodpecker Glide, a premium mild beer, and Woodpecker Crest, a bold, strong brew. Both are available in a variety of packaging options, including bottles, cans, and draught kegs. 

The bottles are offered in sizes of 650 milliliters and 330 milliliters, while the cans come in 500 milliliters and 330 milliliters. Additionally, the beer is available on draught in 50 liter and 30 liter kegs. The price for a bottle is set at around Rs 240, with cans priced at Rs 180 depending on the variant and litres.

The new Woodpecker line stands out not only for its twist-cap bottles but also for being India’s first cross-malt beer, blending imported two-row barley with Indian malts. The hops used in the beer are sourced from the Rainier region of Germany, ensuring a high-quality brew. The products also boast a 30-day brewing process and come in innovative packaging, with the label printed directly onto the bottle.

Som Distilleries plans to roll out Woodpecker Premium Beer in other markets, in the near future.