Uttarakhand's new liquor rules to boost revenue or undermine Indian spirits?

The Uttarakhand government has introduced new guidelines for the sale of liquor in malls and departmental stores, aiming to boost state revenue while regulating alcohol distribution. Under the new regulations, retail liquor outlets within malls and departmental stores are permitted to sell only imported liquor, beer, wine, and RTD (Ready-to-Drink) bottles. Additionally, miniature bottles—excluding half and quarter sizes—can also be sold.

While the government has made some allowances for domestic  alcoholic beverages, their entry remains restricted. Wines, rums, gins, and vodkas manufactured within Uttarakhand will be available for sale, but with certain limitations.

Meanwhile, Indian beers with an alcohol content of 5 percent or lower have been approved for sale, while stronger domestic beer brands continue to face restrictions.

This policy stands in contrast to the central government's Atmanirbhar Bharat initiative, which promotes self-reliance and supports Indian industries. By prioritising foreign brands over indigenous products, the new rules may hinder the growth of Indian distilleries and winemakers, who are already competing in a challenging market.

While the government argues that these measures will streamline liquor sales and generate revenue, critics emphasise the need for a fairer approach. Ensuring equal retail opportunities for homegrown liquor brands will not only support local businesses but also align with the broader vision of promoting Indian industries.