When Cloud Nine Descended at Gurugram

Most days in a year rise and set just like any other. However, a day like 18th October comes but once a year, and it leaves behind lasting impressions, countless fond memories, and a wealth of knowledge to carry forward. It was a day when the 11th edition of the Spiritz Conclave and Achievers’ Awards 2024 at the Olympus, Le Meridien Gurgaon was one even that blossomed into an unforgettable occasion. For those who participated, the happy hangover of all things good may still be there even if several weeks have passed by! Widely regarded as one of the premier events in India’s alcoholic beverage and hospitality industries, the Spiritz Conclave and Achievers’ Awards 2024 was a dazzling affair this year too, filled with glitz, glamour, and a vibrant atmosphere. The gathering brought together the industry’s brightest minds – ranging from alcobev and hospitality industry veterans to corporate leaders – cementing its reputation as a ‘must attend’ event on the industry calendar. The who’s who of the alcoholic beverages, hospitality and travel retail sectors graced the occasion, elevating the event’s prestige and providing a rich platform for networking, thought-provoking discussions, and of course celebration. The Olympus banquet hall, along with its adjoining lawn, set the stage for the much-anticipated ‘Bev Uncork’d’. Both international and domestic companies went all out to create stunning stalls to showcase their flagship brands. Guests were treated to tastings throughout the day, with each brand offering a unique experience. The creativity and aesthetic appeal of the stalls, combined with the warm hospitality extended to the guests, made the event truly exceptional.

Insightful Deliberations

The day began with the conclave (ThinkPad Sessions) at the elegantly adorned Olympus Hall of Le Meridien, Gurgaon. The event was inaugurated with a ceremonial lamp lighting by H.E. Javier Paulinich, the Peruvian Ambassador to India, alongside industry stalwarts Shobhan Roy (DG, AIBA), Satpal Chaudhry (Advisor to Khoday Group), and Suman Gehlawat (GM, Le Meridien, Gurgaon).The daytime session featured four highly engaging and thought-provoking discussions. These panels brought together industry leaders, trade body heads and visionaries who shared their expertise on critical issues shaping the future of India’s alcoholic beverages sector. The topics explored were ‘Decoding India’s Affluent Consumer Class’, ‘Alcobev Industry: A Committed Partner to the Viksit Bharat Agenda’, ‘Navigating Legal and Regulatory Challenges’ and ‘The Sip Revolution’. The exchange of ideas, strategies and forward[1]looking insights not only captivated the audience but also reinforced the significance of the conclave as a premier thought leadership platform for the industry. Attendees gained valuable perspectives on navigating challenges and leveraging opportunities in this ever-evolving market.

A Night of Excellence

Nothing compares to the thrill of victory after a closely contested competition, and that feeling was unmistakable at the awards gala. The night unfolded in a setting of elegance and style at the packed hall of Olympus. Among the top honours, Pernod Ricard India won the ‘Company of the Year (MNC)’ award, while Piccadily Agro Industries was recognised as ‘Company of the Year (Domestic)’, both reflecting leadership and excellence in India’s alcoholic beverages industry. Sanjeev Banga, President, International Business at Radico Khaitan Ltd., received the prestigious ‘Leader of the Year’ award for spearheading the company’s outstanding international business growth. The ‘CSR Initiatives’ award was shared by Diageo India and Pernod Ricard India for their impactful contributions to sustainability and social responsibility. In the highly competitive ‘Travel Retailer of the Year’ category, Ospree Duty Free took top honours for its stellar performance in the travel retail space. The ‘Exclusive Launch of the Year’ award was jointly given to Delhi Duty Free and House of Suntory for the Kogei Collection, and to Moët Hennessy for Ardbeg. As the evening progressed, winners across categories like wines, sakes, ready-to-drink (RTDs), white and brown spirits were celebrated. Master Blender, Surrinder Kumar received the ‘Ambassador of the Industry’ award, while Anuj Soin of Radisson Gurugram was named ‘GM of the Year’. K D Hospitality, Dehradun, led by Kuldeep Singh, was recognised as ‘Startup of the Year’. In fact, it was really charming to see how industry stalwarts have invested such mighty efforts to take India’s alcoholic beverages industry several notches higher in the past one year since the earlier edition of this event.

Camaraderie & Culinary Delights

The awards night was alive with camaraderie, laughter and joyful banter as old friends and colleagues reconnected over their favourite drinks. The Spiritz Conclave and Achievers’ Awards 2024 not only honoured the best in the industry but also fostered a warm, inviting atmosphere that strengthened bonds among peers. Adding to the magic of the evening was an exquisite culinary spread, masterfully prepared by the talented Chefs at Le Meridien, Gurgaon. The delectable dishes, paired with fine spirits, perfectly complemented the celebratory mood! As the event concluded, attendees were left with fond memories and high praise for the Spiritz team. Many congratulated the organisers for their flawless execution, applauding the seamless arrangements, smooth flow of the programme, and the overall ambience. The joyful afterglow of that unforgettable day still lingers among many, even turning thoughts to counting the number of days for the next such gala event!