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Call for More Cheer for Beer
Beer business in India is underdeveloped by any reckoning.The millstone around beer’s neck in India is really the perception that it is similar to and an add-on to liquor.
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Whisky Crafted by Culture
While the whisky-making process might sound straightforward, the choice of ingredients and casks, as well as the conditions of ageing, significantly influence the final product.
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Transforming Bars and Elevating Experiences
The trend of bar takeovers and bar programs led by celebrity bartenders is creating waves in the industry, bringing both tangible and intangible benefits to the forefront.
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Spinning New Experiential Trends
The trend of bar takeovers by celebrity bartenders and mixologists has undoubtedly added a new dimension to the global nightlife scene. These events create a win-win situation for bars,
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Exploration is the Name of the Game
Savoury drinks and the concept of umami bombs have significantly transformed the traditional cocktail experience, says Sanjay. These innovations have introduced a new depth of f lavour that goes beyond the typical sweet,
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Cocktails Take the Sustainable Path
The one primary thing that is transforming the cocktail industry is technology. This is being done through the introduction of sophisticated tools and techniques that enhance both the creative process and the final product,
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Cocktails Shimmer and Shine
Just as technology has permeated every sphere of our life, so has it in the space of alcoholic beverages. Bars are now more than just places where you hang out with friends and down a couple of drinks.
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