Hemant says that if there is one thing immediately noticeable, it is the fact that the bar scenario is evolving at a rapid rate. Gone are the days when the bar was just a watering hole for those seeking alcoholic beverages.
High-end bars are now increasingly getting committed to leveraging cutting-edge technologies like rotary evaporators for vacuum distillation,
The mixology world is like an open blue sky. Here one can go the traditional way of fermentation and pickling in flavour extraction and preservation or use all sorts of modern techniques
In the ever-evolving world of mixology, India’s cocktail scene is experiencing a revolution, driven by new technologies, innovative techniques, and an adventurous use of unusual ingredients.
It’s never enough to simply create an alcoholic beverage and then sit back and let the consumers choose your brand. To respond to evolving consumer needs and stay relevant requires hard work and agility. To take a cue from what Diageo India does,
Despite the relentless heat wave sweeping across Delhi, the weekend evening at Dilli Haat in Pitampura was transformed into a vibrant oasis of delight.
Salt, lime & a shot in glass – that is the only visual the word ‘Tequila’ evokes, correct? No wonder, considering this ‘Western nightclub’ portrayal is what the media, movies, advertisements, and even the brand ambassadors endorse! But there is so much more to tequila than that.
So, what is it that makes Indian agavebased spirits so popular among the young, especially those who have tried it abroad and now want to continue with it on Indian shores? It is the unique flavour of the spirit and the fact that it is now easily accessible at affordable price points. As Conrad Braganza, Manager (Exports, Sales and Marketing) and Principal Blender, Agave Industries (India) Private Limited, states, agave spirit is here to stay, which is why the company is now investing in doubling its production capacity.
While agave spirit is not to be confused with tequila, the fact remains that it is on a thrilling path to gaining immense popularity with young Indian consumers who are well-aware of its flavour and pairings, thus giving it a major boost. As Rakshay Dhariwal, Founder and Managing Director, Maya Pistola Agavepura says, agave spirits are surely moving into the top slot.
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