India's evolving wine industry faces policy challenges, yet shows promise with trends like wine tourism and the rise of non-alcoholic wines. Favorable reforms in states like Maharashtra and Karnataka could spur growth, benefiting local production and exports.
Gaurav Singh of April Moon Retail highlights the shift in consumer behavior at Indian airports, driven by increased travel and disposable income. Duty-paid stores, catering mainly to domestic travelers, are adapting by offering curated alcoholic beverages to meet rising demand. Singh outlines strategies like leveraging digital innovation, strategic partnerships, and customer engagement to enhance shopping experiences and drive growth in the travel retail sector.
As global travel increases, Indian consumers are showing a strong preference for culturally significant spirits like whisky and liqueur, says Guy May from House of Somrus. This trend is influencing GTR offerings, with a rising demand for Indian flavors and brands that cater to a diverse and globally-minded audience. Somrus Cream Liqueur and Kurvball Whiskey are examples of products aligning with this shift, blending traditional Indian tastes with global appeal.
Amid a surge in international travel, Sanjeev Banga from Radico Khaitan advocates for improved duty-free shopping experiences, including the possibility of in-store tastings. This enhancement aligns with the rising demand for exclusive and unique alcoholic beverages, as Indian travelers increasingly seek premium products for personal use and gifting.
As global travel rebounds, Abhijit Das discusses the transformation in airport retail strategies to cater to a new era of travelers who value experiences over mere transactions. With a focus on digital integration and exclusive offerings, Delhi Duty Free is adapting to cater to diverse tastes and preferences, ensuring memorable shopping experiences for every traveler.
As global travel increases, Mandeep S Thukral from Suntory Global Spirits points to a significant rise in duty-free sales, particularly among Indian travelers. With growing disposable income and a penchant for premium spirits, Indian consumers are driving changes in how brands engage and sell in travel retail environments, emphasizing digital storytelling and exclusive product offerings.
Whyte & Mackay's Clarisse Daniels discusses the burgeoning impact of single malt Scotch whisky on travel retail, particularly through India's robust market. With strategies that cater to premium tastes and digital engagement, Whyte & Mackay aims to capitalize on the growing demand among younger, affluent travelers looking for exclusive and luxurious spirits experiences.
Bacardi's Leila Stansfield outlines strategies to improve duty-free shopping, focusing on digital integration and customer engagement to boost sales of premium spirits like Patrón Tequila. She highlights the importance of personalized experiences and educated staff to transform travel retail into a more dynamic sector
Amidst a surge in international travel, Ospree Duty Free's CEO, Avishek Bambii Das, explores the evolving airport retail landscape. He emphasizes the impact of increased passenger flow on duty-free shopping and proposes enhancements such as biometric immigration to optimize the retail experience and expand product allowances for travelers.
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