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A new high for Highball Culture
Over the past few years, there has been a surge in people’s openness to experimentation and new experiences that go beyond traditional norms. Today’s consumers are increasingly affluent and adventurous,
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A Tequila Rising Up from Volcanic Ash
At Moët Hennessy, the ethos revolves around seamlessly weaving global luxury with the nuanced cultural relevance for the relevant consumer base, as evident in its brand Glenmorangie.
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Scotch Whisky exports to grow by £1 bn over five years
We’ve welcomed the news that the UK government has picked up negotiations on a UK-India trade agreement again in 2025, says Mark Kent, CEO, Scotch Whisky Association.
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A new era of flavour & innovation
The younger generation is now gradually favouring flavoured rum for special occasions, says Gurjas Singh, Director, Penguin Overseas.
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Rum will connect on an experiential level
India has a unique story to tell through its rums and if we nurture this craft, the world will take notice, says Abhijeet Roy and Simran Singh, co-founders of Madhushala Beverages.
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Flavour finds a way into traditional Rum
The younger and experimental consumers will be shaping the future of rum as they are seeking experiences and products that align with their tastes and lifestyle, says Lalit Kalani, Founder, Good Barrel Distillery.
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Turning Rum into a world-class spirit
I believe the Indian audience is a discerning consumer that is looking for newer and more elevated experiences, says Karishma Manga Bedi, Founder and CEO, Those Good Distillerss.
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