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Rum consumers migrating to new price points
Rum enthusiasts are not shying away to shell out more to enjoy different tastes and preferences, says Raju Vaziraney, Advising President, India Glycols and Adviser, Amrut Distilleries.
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Consumers veering toward premium, flavoured Rums
Factors such as sugarcane selection, fermentation processes and barrel ageing play a crucial role in creating premium Indian rums, says Satpal Chaudhry, COO, Khoday India.
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Rum capturing the spirit of next generation
In India, the rum category is predominantly driven by the popular or value segment, which accounts for over 90 percent of sales, says Ruchira Jaitly, Chief Marketing Officer, Diageo India.
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Amrut to lead Rum’s evolution
In 2024, Amrut Distilleries celebrated its 75 years and to mark this occasion, the company has launched Bella, an artisanal rum that is a tribute to India’s rich cultural heritage, says Rakshit N. Jagdale, MD, Amrut Distilleries.
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Weller brings a new era of Wheated Whiskey
Weller offers India’s first age-stated bourbon, representing a unique and premium variety, says Diego Bianchi, General Manager of Emerging Markets & Barrel Select at Sazerac Company.
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Meukow stirring up India’s luxury spirits market
India’s burgeoning cocktail culture presents an exciting opportunity for Meukow Cognac, says Sumedh Singh Mandla, CEO of VBev.
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Meukow’s Panther on the prowl in India
Philippe Coste and Francois Coste of Meukow Cognac are pretty excited about the opportunities that India offers.
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