Brett Lee to promote Australian avocados in India

Avocados Australia Limited, the representative body for the Australian avocado industry, announced its much-anticipated entry into the Indian market, accompanied by famous former cricketer Brett Lee as their Brand Ambassador. The delegation's visit to India will cover multiple cities including Delhi, Mumbai and Bengaluru etc.  
 
This exciting collaboration marks a significant milestone for both Australian avocados and the Indian fresh fruit market. Reputed for their superior quality and health benefits, Australian avocados are expected to give the Indian taste buds an amalgamation of flavour, texture and nutrition. 

The launch aims to introduce a premium and healthy option for the Indian households, promoting the incorporation of avocados into everyday meals and snacks in India. 
 

During the launch of Australian avocados in India, held at Australian High Commission, in Delhi, Australia's Deputy High Commissioner to India, Nick McCaffrey said, "The introduction of Australian avocados to the Indian market signifies a promising partnership between our nations. It is a testament to the growing bilateral ties and the potential for further collaboration in the agricultural sector."

John Tyas, CEO of Avocados Australia, stressed the significance of the Indian market and outlined the strategy to enhance the visibility of Australian avocados in India as he stated, "We are excited to bring the exceptional taste and nutritional benefits of Australian avocado to the diverse Indian market. With our focus on exports and a commitment to quality and service, we are confident that we will establish a robust presence in India. While competition exists, we believe our emphasis on quality, service, availability throughout the year and market support will set us apart. Also, with Brett Lee as the Brand Ambassador, we are confident that Australian avocados will become a beloved fruit in Indian households, enriching meals and inspiring culinary creativity."

"Many consumers in India are not aware of the health benefits of regular avocado consumption nor are they aware of the wide range of uses this fruit can provide in different cuisines. Our intent is to educate consumers on both these aspects. We can also help with consumer communication on the best approaches for fruit ripening and handling" John added.

Australian cricket legend, Brett Lee, expressed his excitement about the partnership, stating “ I am thrilled to be associated with Australian avocados and with the fruit that the essence of health. Throughout my journey, I have prioritized nourishing my body with good food, which is why I am excited to combine this passion with my deep affinity for India and its rich culture. I look forward to championing the exceptional taste, quality and adaptability of Australian avocados both at home and abroad.”

During the launch Celebrity Chef Sabyasachi Gorai made diverse delectable dishes with Australian avocados. 

The Australian avocado industry is growing rapidly. Australia produced just over 115,385 tonnes of avocados in 2022-23 and Australia’s avocado production is forecast to increase strongly over the next few years to reach approximately 170,000 tonnes by 2026. Increased exports will be critical for the future viability of the Australian avocado industry.