'Brew Off' from Simba

Simba launched its latest initiative, ‘Brew Off,’ a brewery competition designed to bring together numerous microbreweries. This unique event is  scheduled to take place at the end of August 2024, at Woodside Inn in Mumbai. The competition is expected to present an exciting blend of creativity, passion, and brewing excellence.

Brew Off offers a cash prize of Rs 3 lakh and the opportunity to develop a limited edition brew in collaboration with Simba. The winning brew will be distributed across Goa, making it the finest choice for people to enjoy while in the city.

Each participating brewery can enter up to two of its finest beers into the competition. The Maharashtra-based breweries are preferred due to excise permits and logistical considerations. Still, microbreweries from other states are welcome to join by handling the necessary regulations and arranging deliveries to Woodside Inn in Mumbai.

The registration process for Brew Off begins at the end of June 2024. The final list of participating breweries will be announced at the end of July, with the event culminating in late August. A distinguished panel of expert judges will evaluate the beers on various parameters, including taste, aroma, appearance, and overall impression.

A highlight of the event will be the tasting round, where participating brewers will present their beers and explain why their creation deserves to be the winning collaborative brew. This interactive session will allow judges to ask questions and understand the inspiration behind each brew, adding an educational dimension to the competition.

"Brew Off is our commitment to enrich the brewing community, fostering a culture of collaboration and excellence that defines SIMBA's dedication to craft," said Ishwaraj Singh Bhatia, Co-Founder and COO of Simba.