Hendrick’s Gin Perfumery

Hendrick’s Gin, in collaboration with William Grant & Sons and Gebr. Heinemann, debuts the Hendrick’s Gin Perfumery at Amsterdam Schiphol Airport. Running from 1st-31st May, this pop-up features the 'Eau de Cucumber' garnish, offering travelers a unique and refreshing gin experience.

By Spiritz Desk in Latest News
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Hendrick’s Gin Perfumery

Hendrick’s Gin and brand owner William Grant & Sons has partnered with Gebr. Heinemann and Schiphol Airport to introduce the Hendrick’s Gin Perfumery to a new travel retail location: Amsterdam Schiphol.

 

 The 25 sq m high-profile pop-up is located at the airport’s recently renovated Lounge 2 Central Promo Point – a prime position which is surrounded by passenger flows.The activation is running from 1st-31st May and will be supported by an impactful media campaign throughout the airport.

 

This curious activation brings the iconic ‘Eau de Cucumber’ scented cocktail garnish to Amsterdam, following successful introductions at Frankfurt Airport and Paris Charles de Gaulle. It is designed to offer adult passengers a delightfully peculiar and refreshing experience, while spotlighting the award-winning Scottish Hendrick’s Gin hero ingredient: the cucumber.

 

The Hendrick’s Gin Perfumery takes the brand’sobsession with the cucumber to new heights, showcasing a bespoke perfume for its gin that brings even more cucumber flavour and refreshment to a Hendrick’s & Tonic.

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