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Pernod Ricard Global Travel Retail has opened the first ever wine & spirits shop-in-shop in partnership with Lagardère, at Auckland International Airport in New Zealand.
The 62 sq m space features the spirits giant’s signature modular design, with interchangeable furniture, which allows Pernod Ricard to shift the focus to any part of its portfolio. The launch layout puts a spotlight on Jameson, while similar displays for Malfy Gin and Chivas are expected in the next year.
