Radico partners with Bemakers to advance European distribution

Radico Khaitan Ltd collaborates with Bemakers to strengthen its distribution in Europe and expand its direct-to-consumer e-commerce presence. Kunal Madan, VP of International Business, highlights the strategic alignment with Bemakers to drive their 'Made in India' spirits globally

By Spiritz Desk in Latest News
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Radico partners with Bemakers to advance European distribution

Radico Khaitan Ltd  has teamed up with Bemakers, a Danish distribution platform, to enhance their European distribution and direct-to-consumer (D2C) e-commerce business. 

With a diverse portfolio spanning over 15 brands in brandy, rum, whisky, vodka and gin, Radico Khaitan is a prominent representative of the 'Made in India' distillery sector. Exporting to more than 85 countries, Radico Khaitan brings extensive experience in building brands and international distribution.

Kunal Madan, Vice President of International Business at Radico Khaitan, emphasises the compatibility of Bemakers' business model with their distributor and consumer-driven approach. Kunal states, "We believe Bemakers are the ideal fit for our business model, with their excellent infrastructure and capable team to execute our vision."

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