UBL introduces Queenfisher in Maharashtra

United Breweries Limited (UBL) has launched Queenfisher Premium Lager Beer: The Queen of Good Times, from the House of Kingfisher, in Maharashtra after its overwhelmingly positive response from consumers in Goa, Assam and Meghalaya.

Queenfisher’s packaging embodies inclusivity and celebrates the spirit of sisterhood. It features silhouettes of diverse women against a vibrant purple backdrop, with the iconic bird uplifted and crowned, honouring the women in our lives. Rooted in the ethos of Kingfisher, Queenfisher provides a safe space for meaningful and honest conversations.

Vikram Bahl, CMO, United Breweries Limited, said, "Queenfisher is our way of celebrating inclusivity and the unstoppable force of female friendship. We pop our cans, not just to celebrate women, but to honour the secret superpowers they wield in their everyday connections. Maharashtra has always been at the forefront championing for women and an inclusive society. We look forward to extending our celebration of sisterhood; here's to the queens among us who sparkle brighter when they shine together.”

The 500 ml Queenfisher Premium Lager Beer cans are readily available at leading outlets across Maharashtra.