Global spirits majors Absolut Vodka and Tabasco Brand have joined forces to launch Absolut Tabasco, a new chilli pepper-flavoured vodka that blends two iconic brands known for bold flavour and heritage.
Grey Goose vodka has introduced its newest flavoured offering, Grey Goose Berry Rouge. Marking the brand's largest flavoured vodka release in a decade.
Craft gin brand Sector Gin has expanded its portfolio with the launch of two new expressions, Raw Mango Chilli and Orange & Cacao, completing its core trio following the success of Hibiscus & Peach variant.
Bacardi Global Travel Retail (GTR) has launched an immersive virtual reality (VR) activation for Grey Goose Altius at Dubai Duty Free, introducing Ascend by Grey Goose Altius, a first-of-its-kind experience for the ultra premium vodka brand.
Delhi has a new entrant in its nightlife and dining landscape with the launch of Potions: Cocktail Theatre, a cocktail-led venue combining mixology, performance and modern dining.
Tomatin has introduced a very special limited release Tomatin Year of the Horse 2026, a rare single cask created to celebrate the Year of the Horse.
The Glenlivet has reintroduced its Small Batch Collection, unveiling refreshed flavour profiles across the range while retaining the same age statements as its original release.
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