ABD goes luxury with Arthaus Blended Malt Scotch Whisky

Allied Blenders and Distillers Limited (ABD), the 3^rd largest spirits company in India announced its luxury play with the entry of Arthaus Blended Malt Scotch Whisky. This premium offering is set to debut in Mumbai, with plans for expansion into key markets during the festive season.

A Blended Malt, as the words suggest, is crafted exclusively from a selection of different Single Malts. Arthaus is a unique collective blend specially curated by the company’s Master Blender featuring premium Single Malt whiskies sourced from the Highlands and Speyside regions of Scotland.

The name Arthaus draws inspiration from the world of art, particularly reflecting the geometric minimalism of the Bauhaus movement.

Bikram Basu, Chief Innovation and Strategy Officer, ABD said “Arthaus is an exceptional Blended Malt Scotch. It’s ‘Art Bottled’. This journey of Arthaus has been a joyful experience. The discoveries in the art of blending and the World of Art in terms of form, expressions, cultures have been engrossing. This brand will make curious minds experience it, love it, and advocate for it.”   

Alok Gupta, Managing Director, Allied Blenders and Distillers Limited commented, “Arthaus is a significant move from ABD to enter the luxury portfolio. It gives the consumers a product which is curated from a collective of the finest Single Malts. This Blended Malt Scotch is a key addition to our premiumization plan and a higher margin portfolio. With Zoya Special Batch Gin, the recent announcement of Russian Standard Vodka, and now Arthaus Blended Malt Scotch we are building our luxury portfolio.”

Arthaus Blended Malt Scotch Whisky is available at an MRP of Rs. 4,800 for a 750 ML bottle. Currently, it is available in Mumbai and Pune, with launches planned for other key markets such as Haryana, Uttar Pradesh, Chandigarh and West Bengal in the near future.