ABD introduces Zoya’s 2 new flavours

Allied Blenders and Distillers Limited (ABD) has launched two new variants of its premium Zoya Gin: Zoya Watermelon Gin and Zoya Espresso Coffee Gin. Building on the success of Zoya Special Batch Gin, these new crafts are poised to elevate every celebration, embodying the brand's essence of living, loving, and rejoicing.

While Zoya Watermelon Gin captures the essence of a warm day and the joy of sipping a refreshing drink under a bright sun, the espresso coffee flavour captures the robust, deep-roasted essence of a traditional espresso shot, delivering a rich, aromatic experience.

Expressing enthusiasm on the launch of these variants, Alok Gupta, Managing Director at ABD, said, “As innovators in the alcobev industry, we wanted Zoya to set a new benchmark and our Watermelon flavour does just that. These flavours aren’t just about taste; they reflect our commitment to redefining premium spirits while strategically enhancing our luxury portfolio and driving growth.”

Bikram Basu, Chief Innovation and Strategy Officer at ABD, added that the variants were launched keeping in view the rising preference of unique flavours among the consumers. “Zoya Special Batch Gin has seen an excellent response. Consumer engagement with flavours in white spirits is high, and we are sure that we have landed two very different but equally great blends from all the feedback we received.”

Both the variants are available in a 750ml bottle priced at Rs 2,400. They can currently only be bought in Maharashtra; however, the brand will commence a phased rollout across other Indian markets shortly, with Haryana slated for launch later in January.