Amrut introduces Bella

Amrut Distilleries has launched Bella, which is projected as the world’s first 100 percent jaggery-distilled and matured single rum. Crafted from nutrient and mineral rich jaggery and sourced from the fertile Sahyadri range and Namma Mandya, Bella is the product of being meticulously matured for six years in ex-bourbon barrels under tropical climatic conditions.

The name Bella holds special significance, as it means jaggery in Kannada, the language spoken by 67 million people in Karnataka, where Amrut Distillery is based.

 This artisanal rum stands as a tribute to India’s rich cultural heritage and marks the 75th anniversary of Amrut Distilleries. Bella’s genesis is attributed to the visionary leadership of Neelkanta Rao Jagdale (NRJ), fondly known as the Father of Indian Single Malt. His deep respect for Indian heritage and culture laid the groundwork for Bella’s creation.

Remembering his father NRJ’s vision, Rakshit N Jagdale, MD, Amrut Distilleries said, “We are utmost honoured to present my father’s vision of bringing 100 percent jaggery rum today. On our Founder’s day, we dedicate Bella to my father as he created the category by presenting it to the progressive and forward-thinking Karnataka excise which granted Amrut the first-ever license in India to distill jaggery single rum in 2012."

The company did a soft launch of Bella in the month of July earlier this year and this launch commemorates Bella’s global launch at Sheraton Grand Bengaluru Whitefield Hotel and Convention Centre. It is priced at Rs. 3500 with availability in India and USA.