Bacardi expands its Legacy

Bacardi has announced the nationwide expansion of its premium Indian whisky named Legacy, following its success in initial launch regions. The whisky will now be available in Goa, Pondicherry, Jharkhand, Odisha, Meghalaya, Assam, Tripura, Arunachal Pradesh, Kerala, and Rajasthan.

Launched in 2022, Legacy blends Indian and Scottish malts with Indian grains, creating a smooth, balanced whisky that reflects Indian culture and craftsmanship. The whisky has received a warm response from consumers and aims to meet growing demand for premium local spirits in India.

Speaking about the expansion, Vinay Golikeri, Managing Director, Bacardi India, said, "Our unwavering commitment to creating exceptional experiences for Indian consumers has driven us to expand Legacy nationwide. This homegrown whisky has resonated deeply with new-age enthusiasts, inspiring us to invest further and unlock new markets on this thrilling journey."

Ayaesha Gooptu, Category Head for Domestic Browns & RTD at Bacardi India, added, "India's whisky community is thriving, especially with the rise of local, premium whiskies. Legacy, with its unique blend of Indian and Scottish malts, has quickly captured the attention of whisky lovers across the country. With an increasing affinity for quality homegrown spirits, we are excited to strengthen our presence and enhance the legacy of brown spirits in India."

Legacy is now available in 750ml, 375ml, and 180ml bottles across these new markets, reinforcing Bacardi’s strategy to cater to India's growing demand for high-quality, locally-crafted whisky.