BAI appoints Deepaknath as DDG

Brewers Association of India (BAI)  has appointed Deepaknath PJ as its  Deputy Director General, with effect from 10^th  October 2024.

Deepaknath would be based out of Bengaluru and would drive public policy advocacy for the Indian beer industry in the south and west regions of India, besides coordinating some pre-designated pan-India initiatives.  He has a strong background in beer and public policy advocacy and is a strong self-starter. He has proven skills in leading advocacy campaigns.

Deepaknath brings with himself over 25 years of rich experience in brand marketing, brand strategy and public policy advocacy. He began his career with the United Breweries, handling brand marketing duties on the Kingfisher franchise including the launch of Kingfisher Strong. Subsequently, Deepaknath joined SABMiller and was the Vice President, Marketing – Brands, overseeing a beer portfolio including brands such as Peroni Nastro Azzuro, Miller High Life, Foster’s, Haywards 5000, Knock Out and Royal Challenge Beer.

Thereafter Deepaknath moved to public policy advocacy and for the last four years has been leading policy advocacy for the spirits industry for south and west India as the Deputy Director General, CIABC.