Blenders Pride Four Elements wins Silver at IWC 2025

Blenders Pride Four Elements, the latest innovation from Seagram’s Blenders Pride, has secured the Silver Medal in the Best Blended Indian Whisky category at the prestigious 2025 International Whisky Competition (IWC).

Regarded as the “Olympics of whisky competitions,” the IWC follows a rigorous double-blind tasting format, with each whisky judged solely on its merit by a panel of master blenders, distillers, and seasoned tasters from across the world.

Speaking on the recognition, Ishwindar Singh, General Manager-Marketing, Pernod Ricard India, said, “As a true icon, Blenders Pride continues to set the benchmark for quality and craftsmanship in a market shaped by evolving consumer tastes. Our newest release, Blenders Pride Four Elements, is an expertly crafted blend with four different styles of scotch malts and select Indian grain spirits. This global recognition is a moment of immense pride for us as we expand the footprint of the brand across India. It is a testament to our unwavering commitment to blending excellence and innovation, creating blends truly worthy of being a Master Blender’s pride.”

Inspired by the elemental forces of Air, Fire, Water, and Earth, Blenders Pride Four Elements is crafted with four distinct scotch malts blended with select Indian grain spirits, delivering a refined harmony of complexity and brilliance.

Currently available in Haryana, Uttar Pradesh, Goa, Rajasthan, Assam, Tripura, and Meghalaya, the brand is expanding nationwide, aiming to redefine India’s premium blended whisky space.