BTS’ Jin teams up with Baek Jong-won for liquor venture

Jin, the main vocalist of K-pop supergroup BTS, has partnered with renowned culinary expert Baek Jong-won to launch a new alcohol venture. This is Jin’s first entrepreneurial venture outside music.

The duo co-founded the agricultural corporation Yesan Doga to introduce their distilled spirit, Igin, inspired by Baek’s hometown of Yesan, Chungcheongnam-do. Igin is traditional Korean liquor that will also be available in ready-to-drink (RTD) formats under the names Igin Sweet Tonic and Igin Sour Tonic, featuring local fruits like Yesan apples, watermelon, and plums.

In December 2022, Jin and Baek had formed Jinny’s Lamp to produce Igin. The project also involves Park Rok-dam, a master of Korean traditional liquors, as auditor. The collaboration unites Jin’s global influence as a BTS member and Baek’s expertise in Korean culinary traditions, making Igin a highly anticipated release in the beverage industry.