Chivas Alchemy’s 5th edition of Chrysalis in Hyderabad

Chivas Alchemy unveiled its fifth edition of Chrysalis in Hyderabad. Chrysalis is a blend of art, craft, fashion, and emotion to redefine modern luxury. This year’s theme symbolised transformation, showcasing the evolution of raw ideas into opulent creations through immersive experiences crafted by four esteemed alchemists.

Designer Jayanti Reddy, the Alchemist of Craft, highlighted how traditional techniques inspire modern innovation. “Luxury emerges when cultural richness meets contemporary aesthetics.” Her showcase included bidri craft-inspired designs and intricate textile art installations, reflecting her commitment to bridging tradition and modernity.

Artist Aparajita Jain, the Alchemist of Art, illuminated the transformative journey of luxury. “Each creation reveals intricate stories, much like a chrysalis unveiling beauty within,” she said.Martand Khosla and Ayesha Singh too brought their vision to life at the Taramati Baradari monument with striking installations, exploring urban precarity and architectural diversity.

Describing the dramatic evolution of beauty, costume designer Anaita Shroff, the Alchemist of Glam, said, “Luxury transcends materiality to become an immersive narrative.” Her fashion parade celebrated metamorphosis, transitioning from bold beginnings to moments of glamour and intensity.

Actor Naga Chaitanya, Alchemist of Emotion, also encapsulated the essence of luxury by unveiling the Chivas Luxe Collective perfume. “Luxury is a multifaceted gem, a living experience that propels us into the future.”

Co-curators Sunil Sethi and Aashish N Soni brought together these extraordinary talents.Speaking on the occasion, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “Chivas Luxe Collective Alchemy celebrates refined craftsmanship and luxury, echoing the ageless quality of our brand. This year, Chrysalis perfectly encapsulates our journey, inviting connoisseurs to experience luxury not merely as an end product, but as a profound narrative woven through imagination and emotion. We are thrilled to partner with extraordinary visionaries whose journeys ignite imagination.”