Chivas Regal 18 with a new look

Chivas Regal has unveiled a sleek new look for its award-winning Chivas Regal 18. Featuring a 25 percent glass weight reduction on its flagship 70cl bottle and fully recyclable outer packaging, the elevated, redesigned bottle – housing the same award-winning Scotch – reaffirms not only Chivas Regal’s dedication to luxury, but also its wider commitment to reducing its environmental impact.

From this month, whisky enthusiasts around the world will experience Chivas Regal’s award-winning blend in its elevated new look. The updated bottle features a taller, prouder silhouette with rounded shoulders, and a jewel-like, layered, and multi-faceted label. The iconic Luckenbooth, a traditional Scottish symbol that embodies Chivas Regal’s heritage and values, is now positioned at the heart of the label, and embossed into the glass base. The classic Chivas Regal shield and crossed spears – now embossed into the glass for a more refined and luxurious look – signify protection and loyalty, reflecting the brotherhood of James and John Chivas.

In addition to the lighter bottle, the updated – and now fully recyclable – carton features opulent gold detailing and a gold-coloured tin lid, finished with Chivas Regal Master Blender Sandy Hyslop’s signature in gold lettering. The flagship 70cl bottle’s reduction in glass weight will result in significant environmental benefits, estimated to save over 500 tonnes of glass annually based on FY24 volume sales. The new design brings Chivas Regal 18 in line with Chivas Regal 12, which unveiled a contemporary new look in 2021, and follows the transformations of Chivas Regal Extra and Chivas Regal XV.

The new look Chivas Regal 18 will be rolling out globally from this month.