Delhi’s liquor quota plan sparks protests

A new proposal by the Delhi government corporations—DSIIDC, DSCSC, DTTDC, and DCCWS, which oversee liquor supplies—has raised concerns among mid-sized and local spirits companies, according to media reports.

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Delhi’s liquor quota plan sparks protests

A new proposal by the Delhi government corporations—DSIIDC, DSCSC, DTTDC, and DCCWS, which oversee liquor supplies—has raised concerns among mid-sized and local spirits companies, according to media reports. 

The proposal emphasises quota-based stocking and ordering for retail vends, allocating 50 percent of liquor stocks to national players, 45 percent to regional companies, and only 5 percent to local Delhi-based firms. Together, the four government corporations hold licenses issued by the excise department for retail vending of liquor in Delhi.

Executives at smaller spirits companies claim the policy is unfair and benefits large multinational corporations. The Delhi Distillers and Brewers Association, representing over 25 mid-sized firms, has formally objected to the proposal. Their letter to the excise department criticised the policy for disproportionately favouring MNCs through historical sales data, ignoring evolving consumer preferences.

The policy, slated for implementation from January 22, has prompted widespread calls for reconsideration, with critics labeling it a “regressive move” undermining fair competition.