Diageo and Priyanka Chopra unite for "Can't Stand Still" campaign

Diageo India has launched the "Can't Stand Still" campaign for Johnnie Walker Refreshing Mixer Non-Alcoholic, featuring global icon Priyanka Chopra Jonas. The campaign marks the 25th anniversary of the brand’s "Keep Walking" philosophy, celebrating continuous progress, exploration, and new experiences.

“Can’t Stand Still” campaign reflects the ethos of “Keep Walking” – an infectious energy of wanting more from life, to keep discovering, relishing, and keep moving forward. The film embodies restless freedom and brings alive Priyanka Chopra Jonas’ constant evolution and exploration. As an actor, musician, entrepreneur, and philanthropist, carving paths for herself and many others who come after her, she truly embodies "Keep Walking" – while pushing boundaries, and creating impact globally.

Speaking about the campaign, Priyanka Chopra Jonas said, “Keep walking always – it's the approach that I have always believed in and one that has guided me through life's triumphs and challenges. Every step forward is an opportunity to discover, explore, and evolve. Johnnie Walker Refreshing Mixer Non-Alcoholic embodies this same energy, inspiring individuals to keep moving and making every moment count. I'm excited to join forces with a brand that matches my passion for living life to the fullest... I Can’t Stand Still... Actually, I won’t.”

Aparna Deshmukh, Vice President & Portfolio Head-Luxury, Diageo India, emphasized how the campaign reflects a playful take on luxury, aligned with the brand's philosophy of progress and restless exploration. Aparna added,  “The campaign is also a celebration of those who, like Priyanka Chopra Jonas, are in constant pursuit of new experiences and adventures, embracing the restless freedom to break rules and create deeper, more engaging lives that disrupt expectations.”

"Can't Stand Still" is a celebration of perpetual motion and a refusal to be stagnant. It pays tribute to those who are breaking the boundaries, challenging conventions, and reimagining what success looks like in their lives. Join us as we embrace the restless spirit within. The world is waiting. We can't stand still. Can you?