Diageo, Ospree unveil The Singleton pop-up at Mumbai airport

Diageo Travel Retail, in collaboration with Ospree Duty Free, has launched an immersive pop-up experience at Chhatrapati Shivaji Maharaj International Airport, Mumbai, showcasing The Singleton’s travel retail exclusive Gardens of Abundance Collection.

By Spiritz Desk
New Update

Diageo Travel Retail, in collaboration with Ospree Duty Free, has launched an immersive pop-up experience at Chhatrapati Shivaji Maharaj International Airport, Mumbai, showcasing The Singleton’s travel retail exclusive Gardens of Abundance Collection.

Located outside the duty-free shop, the pop-up, which is the first of its kind at the airport, will run until the end of the year. Designed to appeal to whisky enthusiasts, the space combines sensory elements with luxurious branded gifts. Visitors can explore fragrance profiles of the collection's four single malt variants—Radiant Spring Garden, Golden Autumn Orchard, Exotic Spice Grove, and Deep Forest Riches—through scented cloches housing aroma pads, offering a glimpse into each whisky’s distinct flavours before tasting.

Expressing pride in the collaboration, Tarek Makdessi, Diageo Global Travel Head for India and MENA, emphasised that the pop-up represents a milestone for The Singleton in travel retail and aligns with Diageo’s mission to elevate travel experiences.

Gaurav Singh, the CEO of Ospree Duty Free, highlighted the unique blend of luxury and interactivity, describing the Gardens of Abundance as a reflection of whisky’s complexity and appeal. This initiative sets a new standard in travel retail, offering travellers an opportunity to indulge in an exclusive sensory journey while redefining the luxury whisky experience.

The Singleton Gardens of Abundance Collection offers four distinct single malts, each showcasing unique flavour profiles and craftsmanshipWhile Radiant Spring Garden, matured in White Oak, has notes of green apples, apricots, and citrus, Golden Autumn Orchard is a double-oak-matured expression, featuring toffee apples, poached pears, and butterscotch. Meanwhile, Exotic Spice Grove is triple cask matured and delivers spiced honey, berries, and cinnamon. And Deep Forest Riches is quadruple cask crafted, offering notes of dried fruits, raisins, and dark chocolate. All these are priced at RRP USD 70, RRP USD 102, RRP USD 192 and RRP USD 281, respectively.

Previously showcased at Singapore, Dubai, and Heathrow airports, the collection’s Mumbai launch highlights The Singleton’s commitment to excellence in travel retail.publive-image