Diageo’s campaign aims to tackle impaired driving

Diageo North America, Mothers Against Drunk Driving (MADD), the National Football League (NFL), and Uber Technologies, Inc. join forces in a partnership to launch ‘Take a Minute. Make a Plan.’

This campaign aims to encourage people to make a plan to never drive impaired, fostering a culture of responsibility, especially during high-excitement moments like football games where socialising is part of the experience.

“In sports, a one-minute time out to talk strategy can change everything. With this powerful insight, we created a campaign to inspire people to take a minute to plan ahead, celebrate responsibly, and never drive impaired. Together, we can reach more people and save lives,” says Stephanie Childs, Executive Vice President of Corporate Relations, Diageo North America.

“As we celebrate the excitement of the NFL season, it’s critical to remember that the safety of our fans and communities comes first,” maintains Anna Isaacson, Senior Vice President of Social Responsibility, NFL.

Through this partnership, Diageo North America, MADD, NFL and Uber are using high-visibility and actionable messaging to engage fans and the broader public.

People can visit www.TakeAMinuteNow.com to access resources that help them plan ahead and make safer choices. Whether it’s using Uber to get a ride home, designating a driver, or taking public transportation, the “Take a Minute. Make a Plan.” campaign provides the tools and incentives needed to ensure that every game day celebration ends safely and reinforces Diageo’s longstanding commitment to addressing impaired driving.