Godawan Artisanal Indian Single Malt debuts in the UK

Diageo India’s Godawan Artisanal Indian Single Malt made its debut in the United Kingdom with both its Rich & Rounded and Fruit & Spice expressions. The launch was celebrated with an exclusive dinner in Central London attended by an intimate group of global consumers, media, and local partners.

This global expansion comes on the heels of the flagging off of the first batch of Godawan earlier this year in India.

Developed under the philosophy and programme of The Good Craft Co., Diageo India’s craft and innovation hub, Godawan is rooted in the ideals of mindful luxury while maintaining its commitment to conservation, sustainability, and conscious consumption. “With its distinctive quality and exceptional craftsmanship, we’re excited to introduce this award-winning Indian single malt to the UK market. We have always said that it’s not just about luxury; rather, it’s luxury with a purpose, which Godawan embodies in every facet. We are thrilled to be able to offer consumers in the UK a taste of Indian excellence,” said Hina Nagarajan, Managing Director and CEO of Diageo India.

Each bottle of Godawan tells a story of conscious creation, preserving India’s cultural heritage as a brand that is ‘crafted for good.’ The liquid uses locally sourced six-row barley and is distilled at one of the highest-rated sustainable distilleries in India, located in Rajasthan’s Alwar. The purpose-driven brand is working towards the conservation of the Great Indian Bustard, a majestic bird that symbolises Godawan’s legacy, heritage, and home, once widespread across India, but now labelled ‘Critically Endangered’ by the IUCN Red List.

Godawan’s entry into the UK underscores its commitment to serving exceptional Indian craftsmanship and luxury single malts to a global audience. “Godawan is more than a single malt; it is exceptional in every form, a tribute to Indian artistry and heritage, and a rare spirit crafted with a unique purpose. The festive season is a perfect occasion for whisky lovers and enthusiasts to spend time and explore the pinnacle of Indian craftsmanship by Diageo. This expansion is bringing a taste of that luxury and artistry to people across the world,” maintained Vikram Damodaran, Chief Innovation Officer of Diageo India.

The celebrated Indian Single Malt will be available across London in a 700ml bottle that is priced at GBP 65.