ICONiQ White Whisky debuts in Karnataka

Allied Blenders and Distillers Limited (ABD) has announced the launch of ICONiQ White Special International Grain Whisky in Karnataka. 

The brand is positioned to get a significant share in  Karnataka's P&A whisky market.  The product is a blend of imported Scotch malts aged in bourbon oak casks and Indian grain spirits. This blend is developed with a focus on delivering high quality and superior palate, which can set it apart in the competitive P&A segment.

Bikram Basu, Chief Innovation and Strategy Officer at ABD, stated, “The launch of ICONiQ White Whisky in Karnataka represents ABD’s commitment to bringing world-class offerings to consumers. This product has been a runaway success since its launch, and is currently rated as the fastest growing spirits brand globally. I am sure the consumers in Karnataka will love what we have to offer and advocate for it for its quality and sophistication.”

Alok Gupta, Managing Director of ABD, added, “With ICONiQ White Whisky, we are addressing a clear demand for superior products in the deluxe segment. This launch highlights our dedication to crafting and delivering exceptional values that resonate with valued consumers to create a memorable experience.”

The brand will be available in Karnataka in four different SKUs—750ml at Rs 970, 375ml at Rs 485, 180ml at Rs 235 and 90ml at Rs 120.

 ICONiQ White Whisky  is already available in markets across India such as Maharashtra, Haryana, Madhya Pradesh, Rajasthan, Himachal Pradesh, Chandigarh, Goa, West Bengal, Uttar Pradesh, Delhi and many others. It has presence in 22 states and union territories of India.