Medusa partners with Warner Bros. for House of the Dragon

Medusa Beverages, in partnership with Warner Bros. Discovery Global Consumer Products, has launched the House of the Dragon variant in its Fire edition beer. This limited-edition brew features a smoky, fiery flavour profile that reflects the mystique and spirit of the HBO Originals drama.

House of the Dragon has currently made its debut in Delhi, Punjab, Uttar Pradesh, Chhattisgarh, and Himachal Pradesh. It will spread to Haryana early next year.

The collaboration taps into the universal fascination with dragons—symbols of fire, strength, and mythical grandeur—to create a unique sensory experience. The smoky, burnt notes of the beer mirror the fiery essence of roasted malts, while its robust profile is designed to resonate with those who appreciate a drink that tells a story. House of the Dragon is more than a beverage; it’s an invitation to indulge in a flavourful journey that aligns with the allure of fantasy and mythology.

Speaking about the launch, Avneet Singh, Founder and CEO of Medusa Beverages, said, “Our collaboration with Warner Bros. for House of the Dragon beer celebrates boldness and creativity. The smoky, fiery essence is our way of paying homage to the mystical dragons that inspire strength and awe in all of us. We’re thrilled to invite beer lovers to be a part of this journey, experiencing a brew that is truly larger than life.”

Unlike the polarising light or very strong beers currently dominating the market, House of the Dragon introduces a perfect balance as a mid-segment, offering 5.5 percent alcohol concentration, addressing a significant gap in the Indian beer landscape.

This collaboration between Medusa Beverages and Warner Bros. Discovery Global Consumer Products highlights the intersection of rich storytelling and premium brewing. As Medusa continues to push the boundaries of innovation, House of the Dragon stands as a testament to their commitment to crafting unique, flavourful experiences.