Patrón hosts Indian celebrities in Mexico

In a first-ever move by a tequila brand, Patrón invited top Indian celebrities, including Ali Fazal and Neha Dhupia, to its historic Hacienda Patrón estate in Jalisco, Mexico. The stars were treated to an exclusive tour showcasing the traditional tequila-making process, from harvesting blue Weber agave to the distillation behind Patrón 's super-premium tequila.

Adtnu Tiwari, Category Lead, Premium White Spirits at Bacardi, expressed excitement over hosting such esteemed guests, aiming to highlight the heritage and craftsmanship Patrón. He added, “As a means of bringing this experience to tequila enthusiasts around the world, we’ve also released a brand film capturing this journey, to let them discover the care and artistry behind each bottle of Patrón - showcasing why we are the gold standard in tequila”

 The event underscores India’s growing fascination with tequila, as innovative cocktails like the Picante rise in popularity.

Notable guests included Naina Bhan, Meghna Kaur, Nandini Bhalla, Sameer Bawa, Jatin Kampani, Mohit Rai, Rahul Gangwani, and Suneet Verma, alongside brand team members Adtnu Tiwari and Aprajita Vij, who got an inside look at the brand’s dedication to quality.