Patrón launches Patrón El Cielo in India

Patrón has unveiled Patrón El Cielo in the Indian market. Patrón El Cielo is positioned as the world’s first tequila to be distilled four times. Crafted at the renowned Hacienda Patrón in the Jalisco Highlands of Mexico, this ultra-premium spirit underscores Bacardi’s commitment to innovation in one of India's fast-growing spirits category.

Exemplifying Patrón’s dedication to craft and authenticity, Patrón El Cielo is thoughtfully crafted in small batches from 100 percent Weber Blue Agave. It delivers an ultra-smooth, naturally sweet profile with radiant citrus notes. This exceptional spirit is housed in a sleek bottle adorned with gold designs. The beverage is ideally served over ice with a fresh slice of orange. It promises a refined and unforgettable drinking experience.

Vinay Golikeri, Managing Director, Bacardi India, said, “As the number one super premium tequila in India, Patrón is setting a new benchmark in luxury with the launch of Patrón El Cielo, our exceptional and unique prestige tequila offering — and this is just the beginning. We are dedicated to investing in groundbreaking innovations that are set to shape India’s fast-growing super-premium segment, further solidifying our leadership in luxury spirits across the country.”

Mahesh Kanchan, Marketing Director, India and Neighboring Countries, Bacardi India said, “We are excited to introduce to India an elevated luxury experience in tequila with the launch of Patrón El Cielo in the country. Crafted with an exclusive four-time distillation process, this exceptional silver tequila delivers unmatched smoothness and depth which perfectly embodies our commitment to offering world-class, memorable drinking experiences – reinforcing Patrón as the pinnacle of refinement in India's rapidly growing ultra-premium spirits category.”

In India, Patrón El Cielo  is now available exclusively at some of the top bars, in Mumbai and Delhi-NCR.