Pernod to unveil limited edition Ballantine’s X Suits

Ballantine’s, the iconic whisky brand from the House of Pernod Ricard India, has announced a strategic partnership with NBCUniversal’s celebrated television series Suits to launch a Limited Edition Pack (LEP) Ballantine’s X Suits. This collaboration pays tribute to India’s unapologetic corporate tribe, celebrating professionals who embody the ethos of ‘Staying True’ both in work and life.

Curated by Universal’s licencing partner Black White Orange, the Ballantine’s X Suits LEP combines the show’s legacy of corporate excellence with the brand’s timeless craftsmanship. This premium offering reflects the values of authenticity, confidence, and success that resonate with today’s dynamic professionals.

Ballantine’s longstanding association with Suits began in 2015 through its partnership with Gabriel Macht, the actor behind the iconic Harvey Specter. This collaboration reinforced the shared philosophy of staying true to one’s convictions, a message that continues to inspire professionals globally.

Speaking about this premium collaboration, Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India, shared, “Over the years, Ballantine’s has strived to celebrate the corporate tribe in India. This consumer segment has expanded from traditional corporates to now also include start-ups, creative and gig-economy. The brand’s connection with this cohort has been consistent over the past decade in spite of its ever-changing nature, and this collaboration with the television series ‘Suits’ is another step in that direction.”

The Ballantine’s X Suits LEP features a sophisticated design with premium elements, including powerful quotes from the show: “Winners don't make excuses when the other side plays the game” and “The only time success comes before work is in the dictionary.” A silhouette of the show’s protagonist, Harvey Specter, anchors the pack’s visual narrative, symbolising precision and confidence.

This limited-edition release coincides with the resurgence of the original Suits series on Netflix in 2023, which captivated a new generation of viewers. The recent announcement of Suits: L.A. further reinforces the franchise’s celebration of authenticity and excellence.

Kartik added, “This partnership embodies our commitment to recognising those who define success on their own terms while ‘Staying True’ to themselves. The Ballantine’s X Suits LEP is more than a limited edition offering; through its distinctive design and premium positioning, we’re creating a sophisticated touch point that is a tribute to the spirit of authenticity and excellence that drives India’s corporate tribe.”

The 750ml Ballantine’s Finest with 43 percent ABV Limited Edition Pack will be available across key markets in India, supported by curated retail experiences in corporate hubs, ensuring accessibility to discerning professionals this season.

This launch exemplifies Ballantine’s commitment to crafting offerings that resonate with India’s evolving corporate landscape while maintaining its legacy of timeless quality.