Radico appoints Ajay Kakkar as AVP - Premium on Premise Business

Radico Khaitan has appointed Ajay Kakkar as the Assistant Vice President to lead the  Premium on Premise Business Division, specifically focusing on the premium  channel of the company, a Civil Marketing Division. In this role, Ajay will be responsible for developing and executing the vision for Indian-crafted premium brands within the country.

Ajay brings over two decades of extensive experience in the alcohol beverage industry, having held significant positions in leading multinational corporations such as Diageo India, Pernod Ricard, and the leading Indian company Inertia Industries Ltd. His diverse background includes roles as National Head for national and international chains, field marketing, off-trade, modern trade, and heading the private sales division.

Ajay’s dynamic leadership and passion for the industry have been evident throughout his career. He has successfully managed large-scale teams and driven growth in various capacities, including his tenure as the country Manager for Nepal.