Radico Khaitan's Festival of Lights at Times Square

In a remarkable celebration of Diwali, Radico Khaitan brought the festival of lights to one of the world’s most iconic landmarks: Times Square, New York City. The maker of Rampur Indian Single Malt, in its awe-inspiring 3D display, wove together tradition and innovation to showcase India’s rich cultural heritage in the heart of the Big Apple.

 This bold tribute to India’s festival of lights wasn’t just about showcasing a brand – it was about evoking the spirit of Diwali, symbolising prosperity, joy, and the warmth of togetherness. With golden amber liquid flowing through the 3D display, the unforgettable celebration at Times Square helped to remind audiences worldwide of the timeless allure of Indian festivals.

 “Our Diwali display is a tribute to the resilience and spirit of Indians everywhere, and an invitation to the world to experience the beauty of our heritage. As we bring our brands to international markets, we are proud to carry forward the essence of India in every bottle, every celebration,” said  Abhishek Khaitan, Managing Director of Radico Khaitan.